Lee Kum Kee
Founded in 1888 by Mr. Lee Kum Sheung, Lee Kum Kee is a globally recognized brand specializing in a wide range of authentic Chinese and Asian sauces. With a rich heritage spanning over 135 years, the company offers more than 300 varieties of sauces and condiments, including the original oyster sauce, soy sauce, hoisin sauce, and chili sauces. Headquartered in Hong Kong, Lee Kum Kee’s products are available in over 100 countries, making it a household name synonymous with quality and trust.
Agency: NU Media
Objective
Lee Kum Kee aimed to enhance its digital marketing efforts by creating engaging video advertisements tailored for social media platforms such as TikTok, Instagram, and Facebook. The goal was to produce both vertical and horizontal video content that would resonate with a diverse audience, showcasing the versatility and rich flavors of their sauce products in everyday cooking.
What We Did
Aoki Studios Food collaborated with Lee Kum Kee to produce a series of dynamic video advertisements designed specifically for social media engagement. Our contributions included:
• Vertical Videos: Crafted for platforms like TikTok and Instagram Stories, these short-form videos featured quick, visually appealing recipes demonstrating the ease of incorporating Lee Kum Kee sauces into daily meals.
• Horizontal Videos: Developed for platforms such as Facebook and YouTube, these longer-form videos provided in-depth cooking tutorials, highlighting the authentic flavors and quality of Lee Kum Kee products.
Through this partnership, we successfully created content that not only aligned with Lee Kum Kee’s brand identity but also captivated and engaged their target audience across various social media channels.
